The Moon is New
.
Weinberg's Zeroth Law of Software Engineering
is not prescriptive.
Before writing,
- What am I trying to say?
- What words will express it?
- What image or idiom will make it clearer?
- Is this image fresh enough to have an effect?
And after writing,
- Could I put it more shortly?
- Have I said anything that is avoidably ugly?
Orwell